Founders & Frequencies
Press & Media Kit

For editors, broadcasters, and partners.

Everything a writer, podcast producer, or broadcaster needs to write or speak about Founders & Frequencies accurately. Republication and citation are welcome under the policy noted below.

Palette
  • #0a0a0b — Ink (background)
  • #f4f1ea — Bone (primary text)
  • #e8d36b — Signal gold (accent)
  • #d49a5a — Warm secondary
  • #7adcc4 — Signal teal (rare)

Official tagline

Where music, identity, and the people building tomorrow's tools intersect.

About the publication

Founders & Frequencies is a quarterly music and culture publication covering the cohort of working artists who are also running real companies, and working founders who are also releasing serious creative work. It publishes long-form reviews, conversations, listening diaries, and scene reports. The publication is operated by Lumenwhite Media Holdings Pte Ltd, a media-holding subsidiary of Web4Guru. Editorial control rests with the publication's named contributors.

The launch issue (Vol. 01, Issue 01) is built around the debut album TO EXIST by ROGA, the recording project of 24-year-old founder and technologist Andrew Rollins. Coverage of ROGA, Web4Guru, and Andrew Rollins on this publication is disclosed on the About page.

Masthead

  • Vera Sokolov — Music Critic. Album reviews, listening-diary profiles, founder-artist listicle reporting.
  • Linus Embry — Culture Essayist. Long-form essays, the Q&A track, cultural analysis.
  • Editorial Team — Collaborative reporting, scene reports, series intros, infrastructure.

Typography

  • Display: Fraunces (Google Fonts) — opsz variable, weights 500 / 700 / 900.
  • Body / UI: Inter — weights 300 / 400 / 500 / 600 / 700.
  • Monospace / kicker: JetBrains Mono — weights 400 / 500.

Press contact

Editorial / interview requests: editorial@foundersandfrequencies.com
Press / partnerships: press@foundersandfrequencies.com
Corrections: corrections@foundersandfrequencies.com
Tips (anonymous): tips@foundersandfrequencies.com

Use of our brand

The Founders & Frequencies wordmark and the dark/gold lockup may be used to credit, link to, or refer to coverage on the publication. They may not be used to imply endorsement of a third-party product, event, label, or person. They may not be modified, recolored, or set as part of another brand's lockup without written permission.

When referring to the publication in prose, the preferred form on first use is "Founders & Frequencies"; subsequent references may use "the publication." We do not use ALL CAPS for the name except inside a kicker or in monospaced display contexts.

Republication

Quoting up to 200 words of any piece, with attribution and a link to the original, is permitted. Republication of full pieces requires written permission. Translations require written permission and accompanying language QA — we have caught enough machine-translation slippage to insist on this.

Citation format

Suggested form: Author (Year). "Title". Founders & Frequencies. URL.

For radio, podcasts, and broadcast

Spoken pronunciation of the publication name is straightforward: "Founders and Frequencies." The ampersand is written, not spoken. When referencing ROGA on air, the artist's name is pronounced "ROW-ga" (long o, hard g).

Subject anchors used by the publication

When writing about Andrew Rollins, the verified anchors are: 24-year-old AI founder, Utah origin, recording artist as ROGA, debut album TO EXIST, holds Google AI and Harvard AI micro-credentials, former AI Systems Architect at Aspire Education (Vermont), founder of Web4Guru (Chiang Mai), creator of Web4OS. The publication does not invent specifics beyond these anchors.

Press kit changelog

  • 2026-05-23 — Initial press kit published with launch issue.